DESIGN WITH PURPOSE

Women in Washington

 

WOMEN IN WASHINGTON

ROLE
User Experience Designer, Washingtonian Magazine

CONTRIBUTIONS 
User Research | User Experience Design | User Interface Design

MEDIUM
Desktop | Mobile

TIMELINE
Sept 2019-Present

THE TEAM

Washington Custom Media is a full service custom publisher within Washingtonian that offers strategy, content, and design services to clients in the D.C. area. The Washingtonian Custom Media team often collaborates with our Digital Product Team (consisting of myself, a developer, and a product manager) at Washingtonian to deliver on client needs.

THE PROBLEM

WORKING WITH INTERNAL STAKEHOLDERS

I also took inspir

THE LAUNCH

USES IN OTHER FEATURE PACKAGES

REFLECTION + TAKEAWAYS

  1. Deliberation is key. - One cannot be arbitrary when selecting colors, type, or choosing the voice of a product. There should be an explanation for every choice made within a style guide.

  2. Leaving room for growth. - If QReek Events decides to expand their services or on this service in particular, I tried to make sure that my style guide left room for exploration and flexibility so that the style guide could grow with the product.

THE IMPACT